Founder & Visionary — Emporiant
Marketing systems and software that grow
businesses, built with
intention.
Anto Markunovic
Performance Marketing × AI × Software
Graz, Austria
Building responsibly. Building for the long term.
Committed to sustainability, energy efficiency, and a greener future in everything Emporiant creates.
ABOUT
Building at the intersection of
marketing, technology, and purpose.
Anto Markunovic is the Founder and Visionary behind Emporiant e.U., a Graz-based company operating at the crossroads of performance marketing, AI software and hardware, and desktop application development. Emporiant holds official IT-Dienstleistung and Multimedia Agentur licenses in Austria, giving it a firm regulatory and operational foundation from day one.
Anto’s path to founding Emporiant wasn’t built on convenience — it was built alongside a full-time role in Marketing & Sales Support, with every evening hour reinvested into the company’s growth. That discipline has shaped how Emporiant operates: lean, deliberate, and allergic to shortcuts.
What distinguishes Anto as a founder is range. He moves fluidly between client-facing growth strategy and deep technical execution — architecting the marketing systems that win clients, and the software infrastructure that runs and scales them. Few founders can speak both languages fluently; Anto builds in both simultaneously.
„Business should be a force for good — favoring energy-efficient systems and sustainable practices, and ultimately existing to improve human wellbeing, not just to generate revenue. Growth and responsibility aren’t in tension; they’re the same goal.“
A Reflection
On Lessons Learned
I was always impressed by innovators and engineers. As a kid, I used to take things apart just to put them back together — starting with a book my grandfather gave me, Basics of Technik (Osnove tehnike). That instinct never really left me.
In 2021, it led somewhere unexpected: a three-episode web series called Remnants of the Past. It was honest, original, and the product of a real group effort — the first time I felt the pull of a world beyond the region I grew up in, and the first time I understood what it meant to lead people building something together. It was also, by any commercial measure, a failure.
For years, I assumed the problem was quality — so I spent that time improving my craft: writing, storytelling, cinematography, effects. Looking back, the series never lacked quality. It lacked marketing. There was no plan for how it would reach anyone, from day one.
That realization is part of why Emporiant exists. The idea started earlier, in 2011, as a film production studio, and only found its real shape after I moved to Austria and reframed it around that lesson: a business isn’t just what it makes — it’s whether what it makes is built to be seen. That’s how a film idea became Emporiant, a company built around marketing and the technology behind it.
I still build things in isolation at times — that instinct hasn’t gone anywhere. But starting from how something reaches the people it’s meant for is what separates a product from a private thought. Emporiant exists on the belief that the two have to be designed together, from the start.
Anto Markunovic
BUILD
A range of ventures, one operating
philosophy.
01
Performance Marketing
Growth Operating System (GOS) — a proprietary marketing and client-acquisition system, including the SIGNAL Engine, built to acquire and scale SMB clients.
02
AI Software & Hardware
IRIDIUM — Emporiant’s AI platform and product ecosystem, built for privacy-conscious, on-prem deployment.
03
Software Products
A suite of desktop applications sold via shop.emporiant.com.
04
Infrastructure
Self-hosted internal tooling and systems supporting Emporiant’s operations end-to-end.
VISION
Where this is going.
The long-term goal is to become the international partner businesses turn to when they need real marketing infrastructure — not another vendor, but the underlying system their growth runs on.
What sets Emporiant apart is speed of adaptation. The evolution from ENTVISEK to IRIDIUM is proof of that in practice: the willingness to drop the whole project and focus our attention on another direction the moment the market calls for it, rather than defending a decision made a year too early. That same instinct will keep shaping what Emporiant becomes next.
The structure being built reflects that ambition: an international brand across Media, Artificial Intelligence & Software — built to scale toward a team of 50–100, without losing the adaptability that got it there.
Ventures
A range of ventures,
one operating philosophy.
Emporiant (emporiant.com)
A performance marketing and video production company built around one system: cinematic creative combined with paid distribution, engineered to generate measurable demand. Founded and led by Anto — no account managers, no outsourced strategy. Working with brands across Austria and internationally.
Online Shop (shop.emporiant.com)
The frameworks Emporiant built for real clients, productised and made available to everyone. Systems, playbooks, eBooks, and creative assets — from Meta & Google Ads guides to sales funnel breakdowns and content strategy templates. Built in-house, tested in real markets, no theory or fluff.
Entvisek
A fully independent AI suite, locally hosted and built from the ground up. Developed entirely in-house, Entvisek gives users the power of AI without relying on third-party cloud infrastructure — built for privacy, performance, and full control.
PUBLICATIONS
In the press.
Industry Times Article The future isn’t imagined, the future is built. Industrytimes.com
Some founders announce themselves with launch events and LinkedIn manifestos…
Publication on Building Emporiant published on Medium.com
The honest version of building Emporiant — from Graz, Austria, one early morning at a time…
Article on Entvisek AI published on Vocal.media
The Austrian marketing and production company introduces an AI platform designed to give SMBs enterprise-grade intelligence
—without surrendering their data to Silicon Valley…
Interview with Anto Markunovic published on Ventsmagazine.com
https://ventsmagazine.com/2026/05/22/interview-anto-markunovic-founder-of-emporiant
Hi Anto, Welcome to Vents Magazine…
Let’s talk.
Website
Media Inquiries
Press Kit